EVERLAND a premium petfood brand for you and WITH you!
EVERLAND and its ambassadors, a real family
EVERLAND is a premium brand that designs kibbles with formulas designed by experts in animal nutrition. The brand was created in 2001 but achieves a real turning point by completely changing its communication in 2016. EVERLAND wants to be closer to its consumers and thus create a link and a feeling of belonging to the brand.
EVERLAND elects muses every year since 2018.
In order to concretise its new strategy, EVERLAND realises its very first game contest MUSES (égéries) in 2018 on its Facebook page. The goal? To elect two muses, a cat and a dog to represent the brand throughout the year. The two winners will receive one year of EVERLAND food and a photo shoot by a professional. In return for the prizes offered, the muses undertake not to communicate on other petfood brands throughout the year.
Since 2018, this competition has allowed EVERLAND to create real links with its muses. Via exchanges of messages, video calls etc. EVERLAND makes sure to keep a privileged contact with its ambassadors. Exchanges of advices, good processes, food advices and much more ! EVERLAND also takes care of organising the photo shooting with a professional in the respective regions of the winners.
Find the list of EVERLAND muses on our page „Everland muses”.
EVERLAND created a Sport Team in 2020
Two years later, in 2020, EVERLAND wants to broaden its community and further strengthen its ties with its consumers. Therefore, EVERLAND elects 5 sports ambassadors, practising cani-cross to form a Team Sport. The creation of this Team is totally consistent with the values of the brand. As a reminder, EVERLAND is the brand for dogs and cats living in rural or semi-urban areas, who are sporty and enjoy outdoor life.